With over 20 years experience in the brand design industry, working in the corporate, community,
retail & tourism sectors, Lynne Trensky launched BEST Promotions & Marketing to provide
branding & marketing consulting, project management, event management and marketing services to businesses operating in the hospitality & tourism sectors.
Working with one of Melbourne's leading brand design companies and in advertising, Lynne draws on the expertise of both brand design & advertising to deliver coordinated and improved branding results for clients.
It's through experience Lynne has developed the 8 P's, an extension of the 4 P's Marketing Umbrella used in advertising, that also addresses planning, point of difference, partnerships & performance to underpin the communications strategy.
Lynne lives in the Dandenong Ranges and is currently chair of the Eastern Dandenong Ranges Association
which manages the Eastern Dandenong Ranges Business & Tourism Group.
A founding member of the Cardinia Tourism Advisory Committee, now the Casey Cardinia Tourism Advisory Committee, Lynne was key in the development of the original Cardinia Visitation Strategy. Her work with Yarra Ranges Tourism as their Visitor Services Information Officer for their Regional Visitor Centres in 2016 progressed to establish good relationships & support from Yarra Ranges Tourism, the Regional Tourism Association that represents the Cardinia Shire hills townships of Emerald, Cockatoo & Gembrook. Lynne oversees the Eastern Dandenong Ranges self serve visitor centre in Emerald.
Local projects include the brand strategy, identity, brochure & signage for the Emerald Heritage Walk, The Emerald ANZAC Walk, Eastern Dandenong Ranges Wedding Expo, Art in the Garden Event, The Hills Art Market, The Independent Restaurant 2016 Longest Lunch, 2017 Australian Heritage Festival programme for the Eastern Dandenong Ranges, Eastern Dandenong Ranges Firewise Gardens. Lynne provides training, consultation and identifies collaborative opportunities that benefit EDRBT members.
Best Promotions produced A3 Tear-off Maps promoting local business & attractions in the Eastern Dandenong Ranges. To cover the geography of local townships to scale, two maps were produced. Map 1 covers Selby-Clematis-Emerald-Cockatoo central-Macclesfield & Upper Beaconsfield. Map 2 covers Cockatoo outskirts, Gembrook & Mt Burnett.
Brand marketing Consultancy
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